In part, this is due to South Koreas position as an economy driven by exports. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Finally, heres come the end of this writing. There are also historical and economic ties with the region. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Like to Laugh. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. You may opt-out by. BTS always seem to do better and better after each comeback, especially on the charts. K-pop fan activism within the BLM movement emerges from this broader history. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. We believe this is somethingthat should be reflected on the charts.". Profit from the additional features of your individual account. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. You need a Statista Account for unlimited access. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. In the past week, they sawover 24million, more than 14,000 times what's expected. These trends are unsurprising for several reasons. This is consistent across both Instagram Followers and YouTube Views. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Create an account on our community. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. This is a BETA experience. FYI, this is . Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. February 14, 2022. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). 1. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. The K-Pop wave has been well documented in the United States. However, K-Pop history has seen some exceptions, for example, TWICE. Check your email for magic link to sign-in. There are 240 respondents in this survey with 140 of them come from the US. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. For years, Beliebers stood above all other fan armies on social media. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. These trends are unsurprising for several reasons. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. We also offer combined rates with MusicThinkTank. As for students, it is dominated by age ranging from 15 to 20 years old. Success! K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. K-Pop itself has been crafted with the goal of accessibility in mind. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Get full access to all features within our Business Solutions. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. A paid subscription is required for full access. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. You can only download this statistic as a Premium user. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Uncover where K-Pop has made its mark globally and where its biggest audience lies. As a Premium user you get access to background information and details about the release of this statistic. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Access to this and all other statistics on 80,000 topics from, Show sources information As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Profit from the additional features of your individual account. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. This is unsurprising given its large multi-cultural population. The K-Pop wave has been well documented in the United States. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. You must be a member in order to leave a comment. Most fans really are early teens or in the 20s range. Here for the Music. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Made by: sunshinejoonie. Figure 7: How long have you been a K-pop fan? Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. As soon as this statistic is updated, you will immediately be notified via e-mail. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. However, the popularity of the kpop genre is that as been spreading across the nation. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. First thing first, well see the demography of the surveys respondents. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Following the US, there are 31 respondents from Europe and 28 from Canada. Dancer at Heart. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. (image via Vivid Seats) Vivid Seats also notes . Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. . Korean Foundation for International Cultural Exchange. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. As a Premium user you get access to background information and details about the release of this statistic. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . What do you want to do? Top Asian Cities for K-Pop Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. How old are K-pop fans? Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. allkpop is a registered trademark of 6Theory Media, LLC. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Idols are usually young. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Here, Im using Python as the programming language. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. You'll see that there is a near-linear relationship between followers and mentions. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Chart. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. They run fan sites, create self-designed band merchandise and produce. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Show publisher information Get full access to all features within our Business Solutions. Warner Bros. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Business opportunities soon followed. ?Click to watch my newest video!https://www.youtube.com/. Without any further ado, please enjoy this article. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. A paid subscription is required for full access. . On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. K-pop acts take up the three top spots on Billboard's Social 50 Chart. (February 25, 2020). (Fans voted by tweeting the hashtag #BTSBBMAs. Screaming Fangirl. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. February 25, 2020. Halaman Selanjutnya. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Audiences who are 45-54 years old make up 7% of traffic to the site. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent).
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